BRAND BUILDING

From bi-annual 360° campaigns to one-off OOH projects, I’ve worked on a number of pretty cool projects over the years and have been fortunate enough for people to buy-in to some of my crazy ideas! Here are a few of them.

Initiated and lead the partnership of Whalebone Magazine’s first National Park issue. The issue tied directly into Fjällräven’s ethos, with aligned content throughout. The partnership included a custom short film, along with an issue release party to kick-off a multi-city film tour and social media giveaway.

Whalebone Magazine Partnership

Spearheaded the design and flow of a branded, in-home mailer aimed at driving users to store and web. Worked alongside agency team to deliver a Field Journal that was unexpected and integrated “sell” factor without feeling forced. Sent to 500k households.

Field Guide Mailer

For 3 years, I lead our in-house design team and, alongside the brand leadership team, drove the creative concept for the brands biggest OOH placement right in the heart of Times Square.

Times Square Billboard

Toronto Supertrain Wrap

Pretty straightforward. We wrapped a train in Toronto the size of a football field.

For multiple seasons, I directed our in-house designers to formulate the design of multiple hand-painted murals near one of the flagship stores in the busiest area of Seattle.